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Baobab powder has grown in popularity and is widely used in supplements, capsules and food products. The analysts forecast global baobab powder market to grow at a CAGR of 6.47% during the period 2018-2022. Key players in the global baobab powder market: Halka B Organics, Baobab Fruit Company Senegal, Organic Africa, ADUNA, Atacora Essential, and Woodland Foods.

Baobab powder is made from a super fruit called Baobab, which is also a rich source of vitamin C, calcium, and magnesium. It is consumed to boost health and vitality. The powder can be used as a health supplement and as a food ingredient. A natural source of dietary fibers, minerals and organic acids, Baobab powder also has antioxidant and prebiotic properties.

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The latest trend gaining momentum in the baobab powder market is growing popularity of baobab supplements. With an exotic, tangy flavor described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used in Africa for years. Changing consumer tastes and preferences and food shopping behavior, coupled with other detrimental factors such as the intensified threat of new entrants and demographic changes may have a bearing on the global baobab powder market.

The increasing number of new product launches by regional and international players will support the growth of the market. Manufacturers of baobab powder are undertaking innovative and distributive strategies to increase the market share of these products.

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Further, the baobab powder market report states that one of the major factors hindering the growth of this market is Growing popularity of substitutes. The baobab fruit is relatively low in protein as compared to other dehydrated fruits, but dried baobab pulp contains all essential and non-essential amino acids. However, the availability of a large number of substitute products in the market may impede the growth of the baobab powder market during the forecast period.

Market driver - Health benefits of baobab powder - For a full, detailed list, view our report Market challenge - Growing popularity of substitutes - For a full, detailed list, view our report Market trend - Growing popularity of baobab supplements - For a full, detailed list, view our report Key questions answered in this report - What will the market size be in 2022 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space?

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Table of Contents PART 01:EXECUTIVE SUMMARY PART 02:SCOPE OF THE REPORT PART 03:RESEARCH METHODOLOGY Market outline PART 04:MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 05:MARKET SIZING Market definition Market sizing 2017 Market size and forecast 2017-2022 PART 06:FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 07:MARKET SEGMENTATION BY APPLICATION Segmentation by application Comparison by application Food Market size and forecast 2017-2022 Beverages Market size and forecast 2017-2022 Personal care Market size and forecast 2017-2022 Market opportunity by application PART 08:CUSTOMER LANDSCAPE PART 09:REGIONAL LANDSCAPE Geographical segmentation Regional comparison EMEA Market size and forecast 2017-2022 Americas Market size and forecast 2017-2022 APAC Market size and forecast 2017-2022 Key leading countries US Germany The UK France Market opportunity PART 10:DECISION FRAMEWORK PART 11:DRIVERS AND CHALLENGES Market drivers Market challenges PART 12:MARKET TRENDS Growing popularity of baobab supplements Increasing online purchasing trends Clean labeling PART 13:VENDOR LANDSCAPE Overview Landscape disruption PART 14:VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Halka B Organics Baobab Fruit Company Senegal Organic Africa ADUNA Atacora Essential Woodland Foods PART 15:APPENDIX List of abbreviations

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